The Land Rover car marque is known the world over as a hard-wearing, hard-working multi-task vehicle. Although the Land Rover brand has evolved dramatically over the years, with the addition of many extra models, including the Range Rover, Discovery and Freelander, the company ethos has remained the same.

Originally it’s thought that the concept and design for the original Land Rover began was developed 1947 by former chief designer Maurice Wilks at the Rover Company. As the first land rover was a model offered by Rover from 1948. Maurice Wilks wanted a car he could drive and use as a practical vehicle around his farm in Anglesey in North Wales, where he was initially inspired by the World war II American Willy’s Jeep.

Since then the vehicles design and purpose have essentially followed closely to the original brief for a multi-purpose countryside vehicle which can also be used on the road. Although with today’s technology and materials the current models are more powerful, faster, bigger, and more comfortable and have many more applications than it was originally intended for. Read the rest of this entry »